In 2018 Lidia Bashynska and Olena Palamarchuk open their atelier in Venice. For a start they dedicated themselves to making tailor-made women's clothes. Thanks to their strong empathy and open-mindedness, they establish friendly bonds with many of their customers, being able to fully understand the reason that drives them to purchase clothing created suitably for them. The main motivation they identified are three: The search for authenticity - not so much the desire for an original garment as genuine. The guardianship of health and well-being - the importance of the properties of the fabrics and the model designed to be comfortable and functional. The third attribute is the most problematic: it is the subjective perception of beauty, which is very varied and complex. The woman who chooses to satisfy her own sense of beauty with a dress surpasses the schemes set by the fashion industry in which she does not recognize herself, affirming in this way her own personality. Aware of all this, the two collaborators founded their women's clothing brand "Ca 'Beltà" in January 2020: the name, like each of theirs creations, embodies these three fundamental characteristics: authenticity, goodness and beauty.